About Author

Nataila Portman – Blogger/Designer

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Some are paid to sit on the front row of shows wearing free designer clothes in return for tweets; others command an audience of millions of viewers - or get the opportunity to work with the biggest brands and names in the world. These days, when it comes to making it big in business it seems to be the new generation of bloggers who have all the power.

The problem however, is that discovering how to successfully build and project yourself to this level of influence and prowess is no mean feat. A lack of funding, long, unsocial hours and a need to constantly be on the cultural pulse are just a few of the tricky obstacles that can stand between you making it big and having a truly rough ride.

So, where do you start? To help give us some insight we sat down with fashion stylist and beauty blogger of four years, Gemma Carey, to get her top tips on how best to break into the barmy world of blogging.


“The first step to creating a beauty blog is coming up with an idea that is unique to you,” says Gemma. “With so many beauty blogs on the market now, it's difficult to find something that hasn't been done. Think about what you like most about yourself in terms of beauty (but not in a vain way!). Perhaps you have long hair that is easy to work with, so you could specialise in hair tutorials. Or maybe you have nice nails, so you could focus on posting nail tutorials. Or, if your passion lies with cosmetics, that's okay too, but try and make it different somehow.

“You also have to think about your backdrop/location/layout in your photography. Look at other blogs and find something that you could do differently. It's all about making your blog unique to you.”

MBB is hiring interns!


Whether you need to see real-life swatches of lipsticks before you purchase one online or want an in-depth review of the latest Korean skin care craze, many beauty addicts have turned to some of the best beauty blogs at one point or another. Mastering the art of a cat eye or knowing what every ingredient in a skin care product means is serious business and it’s no wonder that some of these beauty bloggers are making bank. These passionate beauty aficionados and their carefully curated blogs get us and our love for all things hair, makeup, skin care and nails.



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